Alex Campbell – Film/TV Producer and Cannabis Activist
Alex Campbell is a documentary filmmaker and cannabis activist. He graduated from the University of Southern California’s School of Cinema-Television in 1993 and joined Addis-Wechsler & Associates, one of the first Hollywood management companies to combine A-list talent representation with feature film and television production. During his tenure at Addis-Wechsler, Campbell served as production executive on several Addis-Wechsler films including Love Jones (New Line) directed by Theodore Witcher III, Southie (Lion’s Gate) from actor/director John Shea, and Signs and Wonders (MK2) directed by Jonathan Nossiter.
Campbell’s independent producing credits include The Unsaid, starring Andy Garcia, Teri Polo, Vincent Kartheiser, and Linda Cardellini; and You Stupid Man, starring Milla Jovovich, Denise Richards, and David Krumholtz. In 2002, Campbell line produced Bob Odenkirk’s feature directorial debut Melvin Goes to Dinner which won the South by Southwest Film Festival Audience Award in 2003.
Campbell’s explorations in immersive documentary techniques in 2004 led him to produce “American Casino” for the Discovery Channel. “American Casino” was the first television show in history to have complete access to the behind the scenes workings of a Las Vegas hotel and casino. In 2005, Campbell executive produced “Shaquille” for ESPN, a documentary series featuring basketball superstar Shaquille O’Neal and his first season as a member of the Miami Heat.
In 2006-2007, Campbell created and produced Super High Me for Netflix. The film was the opening night selection for the 2008 South by Southwest Film Festival and went on to become one of the highest grossing documentaries released in 2008. At the time that Netflix stopped releasing data on the popularity of its streaming titles, Super High Me was the #2 most-watched title of all time on Netflix’s “Watch Instantly” streaming service, just behind Disney/Pixar’s WALL-E. In 2010 the film made its US television debut on the G4 cable network. It received the highest ratings of any film that played on the G4 cable network in 2010 and also in 2011 when it was repeated.
While making Super High Me, Campbell become radicalized after being repeatedly threatened by DEA and California law enforcement officers over his filming of their raids of medical marijuana dispensaries and cultivators. He moved to Oakland and started working with Richard Lee in Oaksterdam. Campbell delivered the cannabis plants to the first ever set of classes held at Oaksterdam University, which at the time were in a small storefront in downtown Oakland. in 2008, Campbell opened Oaksterdam Nursery–Los Angeles and was the first medical marijuana cultivator to provide a trusted source of genetics to multiple dispensaries around the state of California, from Sacramento south to Orange County. Oaksterdam Nursery is widely recognized for releasing the first legitimate cutting of the fabled OG Kush strain, the availability of which reduced wholesale prices of cannabis by 25%.